When Tinybeans, the family platform with millions of users across Australia and the United States, set out to strengthen its bond with its community, they entrusted Creatology with the production of a campaign that would capture both the emotional and rational dimensions of their vision.
Capturing the unfiltered truth of family life
Tinybeans wanted to refresh its communication with a campaign that reflected the authenticity of real family life — unfiltered, emotional, and not always picture-perfect, but unforgettable. The challenge: to emotionally connect with their user base while visually communicating the app’s benefits in an engaging and relatable way.
Authentic storytelling with strategic intent
Our role was to execute Tinybeans’ vision, transforming their scripts into a series of engaging videos and static content. This content was designed to resonate with their vast fan base and reinforce their connection with the audience. The result was an authentic and memorable audiovisual experience, perfectly aligned with Tinybeans’ marketing goals and brand vision.
From the outset, Zarik struck the perfect balance between storytelling and strategy.
Working with Zarik on our Tiny Moments campaign was nothing short of exceptional. He brought our vision to life with a deep understanding of what makes the Tinybeans brand resonate—authenticity, emotion, and a sense of connection.
Caroline Simensen
Head of Marketing
Tinybeans
Credits
Client:
Tinybeans
Brand:
Tinybeans
Production:
Creatology
Producer:
Zarik Ahuir
