Insight
A business can give you a lot more than just money.
For years, motorhome rental platforms focused on financial benefits as the only hook to attract owners who wanted to rent their vehicles. However, for many of them, money was not a powerful enough attraction.
Idea
A business that pays in quality of life
Many van owners who worked with Camplify highlighted the quality of life this business had brought them: ease of management, more time with their children, being able to leave work, etc.
We decided to collect these first-hand testimonials and focus on how it had improved their lives. We did not ignore the economic benefit, but it became a means and not an end in itself.
Impact
A campaign that increased Camplify’s vehicle supply like never before.
The campaign consisted of more than a dozen videos and was adapted for 4 countries, helping Camplify to significantly increase its fleet of rental vehicles for times when it ran out of stock due to high demand.
Credits
Client:
Camplify
Brand:
Camplify
Production:
Creatology
Director:
Zarik Ahuir
